B&B Consulting is the only agency purpose-built for high-conversion, subscription-model CPG products on Amazon and TikTok Shop — from concept to category leader.
We specialize exclusively in Supplements, Health, and Beauty CPG — the verticals where algorithm-driven growth and high-LTV subscriptions intersect.
We identify high-demand, low-competition opportunities and validate them with data before a dollar is spent on formulation or manufacturing.
From ingredient sourcing and clinical formulation to packaging design and supply chain setup — we connect you with vetted partners and manage the process end to end.
Navigating FDA regulations, label compliance, third-party testing, and marketplace policies so your product launches clean and stays live.
Shelf-stopping brand identities and packaging that convert at first glance — crafted to perform in thumbnail-sized digital environments.
Listing creation, A+ content, keyword-driven optimization, PPC ad management, and ongoing analytics — everything needed to win the Buy Box and rank organically.
Full-funnel TikTok Shop management including account setup, product listings, paid ads, UGC strategy, and affiliate network relationship management.
Whether you're starting from scratch or need ongoing channel management, our process is built around one outcome: sustainable, algorithm-driven growth.
We audit your goals, market opportunity, and current positioning. You get a clear roadmap before any work begins.
For new brands, we execute product development, branding, compliance, and full channel setup. For existing brands, we optimize what you have.
PPC campaigns go live, UGC creators are sourced, and TikTok affiliate relationships are activated — all data-driven and algorithm-aware.
Monthly analytics reviews, bid adjustments, listing tests, and creative refreshes keep your brand compounding — not plateauing.
Choose ongoing channel management or a one-time consulting engagement — structured around what your brand actually needs.
B&B didn't just manage our Amazon account — they rebuilt it from the ground up. Within 90 days, our ACOS dropped by 38% and our subscription rate doubled. These guys know CPG.
We came to B&B with just an idea. They took us from concept to live product on Amazon and TikTok Shop in under 5 months. The Turn-Key package was worth every penny.
Our TikTok Shop was essentially dead before B&B stepped in. Their affiliate network alone drove $40K in GMV in our first month working together. Game-changing.
Book a free strategy call. We'll audit your current position, identify the biggest growth levers, and recommend the right engagement — no pressure.